How a blog article is born

If you're new to blogging, it can sometimes be difficult to put your ideas into a post. How do you get from an idea to a fully fledged blog article? Here are a few pointers to get you started.

Create some ideas

Brainstorm as many ideas as you can. Think about the subjects you want to write about, and the titles of articles that you'd want to read/write about. The important part at this stage is to get as many ideas down on paper as possible, and not to criticise them. Quantity is the important factor at this point.

Refine an idea

Once you have a nice long list of ideas, it's time to pick which subject you're going to write about. Pick the title that appeals to you most, and then take a new sheet of paper (or word processor document) and start brainstorming ideas about it. As before, quantity is what we're going for here.

To get you started, ask yourself the following questions whilst you're brainstorming:

  • What do you want to teach? – If you're writing an instructional post, ask yourself what you want to teach? What knowledge do you want your readers to gain?
  • What idea(s) do you want to spread? – Do you want to plant the seed of an idea in your readers' minds? What possibilities do you want to open their minds to?
  • What issues do you want the reader to think about? – Are you trying to draw attention to a current world issue? If so, what is it? Do you want your readers to take action about it?
  • Do you want to stir creativity? – Do you want your readers to take creative action about something? Do you want poems or drawings?
  • What comments do you want to receive? – If you're trying to get feedback on something, what kind of feedback are you looking for? Sometimes the best way is to ask your readers and see what they come up with. If you're wanting to cause a stir, what hornets nest are you going to poke with your stick?

These questions aren't appropriate for all blog posts, but they give a good idea of where to start.

Create an outline

Now that you have a list of what points you want to cover, it's time to create an outline. The outline is the framework which your article is based around.

Create headings from points that you want to cover, and think about how much text you want to devote to each particular point.

Write it (finally!)

Now all the planning is out of the way, it's time to get writing. Hurrah!

At this stage, you are still concentrating on writing. Don't be tempted to edit what you've written, as it slows down the creative process and can induce writer's block. You may end up repeating the same sentence several times in a paragraph, but leave that for the editing stage. Writing and editing are two separate activities, and they should really be done at separate times.

Take a break

Once everything is written down, take a break from writing and do something completely different. Go out for a walk or whatever, but make sure you take a break. This gives you time to think about what you've written, and you'll come back more refreshed and ready for the next phase.

Edit it

Editing can be broken down into two phases:

  1. Initial reading – Read through your article, and highlight any parts you think could use a rewrite. You can use the note taking option in most word-processors, and leave notes around items you wish to revise. If it's a big article, it may also be beneficial to have somebody else proof-read it for you too.
  2. Rewriting – Rewrite any of items you noted in the first instance. This can be quite a difficult process, so be patient with it.

You may want to repeat this process several times for important pieces, but once is generally enough to catch most problems.

Make it look nice

Check everything is formatted nicely. Have you broken the text up with headers, bullet points, diagrams etc? Does the article appeal to the eye? Formatting is often overlooked, but a well formatted article can be a real benefit to the reader.

If you're not sure about your formatting, try looking at it yourself from a reader's point of view. What areas are your eye drawn to? Would any of the text benefit from being broken up with a picture, or split into a new paragraph entirely?

Create your title

Now that you're happy with how your article reads and looks, it's time to think of a title. A good title should be:

  • Clear – Make sure the reader knows what the article is about
  • Concise – Avoid making the title too lengthy.
  • Emotive – The more emotional the title, the better.

If someone has subscribed to your RSS feed, the title may be the one chance you have to convince them to read the rest of the article.

All done!

This methodology is probably too long for shorter articles, but if you're wanting to write something a bit longer than it is very beneficial to break the process down into manageable chunks. As well as making the process simpler, it will also make your final article more readable, and that's a big benefit for your readers.

Posted in: Writing | Comments (2)


Goal Setting for Beginners

On Thursday I wrote about achieving your goals, and today I'm going to write an introduction into the process of goal setting. This is a quite a common subject in most personal development books, so I'm going to try and cover the most important elements.

What is a goal?

In its simplest form, a goal is a result you want to achieve. This can be anything, from a car that you want to own to a skill you want to develop. A goal is a target that helps you to focus your activities towards getting what you want, and gives you starting point for prioritising your actions.

What makes an excellent goal?

A lot of factors go into making an excellent goal, and some parts may work better for you than others. The common characteristics of a an excellent goal are:

  • It's written down – Not only will writing your goal down help you to remember it, but it will also help to drill it into your subconscious. If you're hesitant about writing your goal down, it may be a sign that it isn't actually what you want.
  • It's inspiring – It's all too easy to choose a goal that you know you'll achieve with minimum effort, but you're only selling yourself short. One thing you'll quickly realise when setting big goals is that even if you don't achieve them, you still achieve far more than if you'd set a tame, easily achievable goal. Big goals help to inspire positive action, and are a highly beneficial tool for personal growth. Don't be tempted into setting an uninspiring, tepid goal. It might seem like the best option, but you won't gain as much in the long term.
  • It has a deadline – Giving your goals a deadline is an important step. By setting a deadline, you automatically enter a phase of setting priorities. A deadline is also beneficial when creating a plan from your goal, because you can get a better idea of how long you have and what kinds of steps you should take.
  • It's flexible – People and circumstances change, and your goal should be able to adapt accordingly. Change is not a bad thing, and it's not a bad thing to modify your goals. After all, you'll be learning as you move towards achieving it and you'll certainly find ways to improve what you're doing.
  • It's specific – Goals should be as specific as possible. The more specific you make your goal, the easier it will be to create a plan to achieve it.
  • It's measurable – At any point in time, your should be able to say whether the goal has been achieved or not.

Getting help with your goals.

Don't be afraid to ask for help with your goals. There are several ways you can go about this, from telling everybody to telling nobody. Some methods may work better for you than others, so it's best to experiment to find what suits your style:

  • Tell the World – Tell every man (and his dog) about how you're going to achieve your goal. This can add a lot of pressure, so be sure it's something you want to do. Some people thrive on this pressure, whereas others can be stifled by it.
  • Tell a few friends – This time you're more selective about who you tell. Your friends can be a good source of encouragement, so don't be too hasty to overlook this option. Be careful not to tell friends who are overly negative, as they may discourage you.
  • Tell a single person – Find one person whom you want to motivate them and tell them of your goal. Have them contact you on a regular basis to see how you're progressing. This can be a good option if you have a friend who is willing to help you through to the completion of your goal.

Achieving the goal

This was covered in more depth in Thursday's post, but to briefly review it:

  • Plan your goal – Create an action plan toward completing your goal. This should outline the actionable steps involved, and possibly a rough timeline with milestones. The amount of detail depends on your individual style, but it should at least include one concrete action that will move you towards the completion of the goal.
  • Review it regularly – Review your goals and their plans as regularly as possible. I recommend taking half an hour every morning to read over your list of goals to energise you for the day ahead. This also keeps things fresh in your mind so you can prioritise your actions accordingly.

The most important thing to remember…

Don't be afraid to fail! Everybody fails at some point in their lives, but the real test is how you cope with your failure. Use it as a learning experience. Examine where you went wrong, and look at how you can prevent it from happening again. The chances are that in a few years you'll look back on the "failure" and realise it was the best thing that ever happened to you.

Posted in: Goal Setting | Comments (4)